Marketing Update – Dentsu Aegis

August 21, 2015 Published by Leave your thoughts

DENTSU AEGIS Establishes network second largest in Indonesia 

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Aegis Dentsu Network (ADN) for the first time after the merger in 2014 announced the expansion of its organizational structure to accelerate perumbuhan business as a global advertising agency network, especially in Indonesia.

Country CEO of Dentsu Network Aegis Indonesia, Thajeb Harris, in his speech at the media gathering (12/8) in Penang Bistro, Kebon Sirih, said digital dinahkodainya agency strives to provide the best service. “We focus on quality, and how we are to deliver services that are different from the others. Therefore, we have a lot of specific units that will provide the best service to our clients in the field, “said Harris.

In the event, the second largest advertising agency in Indonesia also introduced two new brands launched in the second quarter of 2015 – Vizeum and psLIVE. Both of these brands as part of a long-term commitment to continue to strengthen its capabilities in the communications industry brand, creative and digital media and make ADN Indonesia the second largest network in Southeast Asia.

Although most of the company’s revenue still comes from conventional media, but Harris said that the creative industries and digital media markets in Indonesia has great potential. Therefore ADN Indonesia will focus on developing services in the digital field. “Everything is digital, that’s where we’re going to focus,” he said.

In that same opportunity the ADN academy announced it would launch a program aimed at developing the creative potential of young actors with an emphasis on providing appropriate market knowledge of the latest communication solutions tailored to the local character and culture.

Until now ADN Indonesia has 600 workers spread over 16 network brands, which consists of brand strategy and creative agency (Dentsu Indonesia, Dentsu Strat, Dentsu Sparks), media agencies (Media Palette, Media Cubic, Media Matrix, Carat, Vizeum Posterscope) , digital agencies (Isobar, iProspect, Dentsu Digital Division), content and activations agencies (Amplifi, Amnet, psLive) and Dentsu Research Indonesia.

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